Key Founders and Personnel Depart Sportsflare to Launch Innovative AI Generator, Idyllic

Wellington, New Zealand – 29th May 2024

In an exciting development within the tech and AI industry, three of the founding members of Sportsflare—Max Polaczuk, Chris Herrmann, and Trevor Cavill—along with key personnel Tony Zhang, Jeremy Baron, Matt Cavill, and Reuben Horne, have officially departed from the company to establish a new venture: Idyllic. Following Sportsflare’s acquisition by Entain, these visionary leaders have embarked on a new journey to revolutionize content creation with a new AI generator app.

Introducing Idyllic

Idyllic, based in Wellington, New Zealand, aims to democratize the creation of generative AI content, making it accessible and enjoyable for everyone. At its core, Idyllic’s mission is to empower individuals to produce faster and better content using AI, thus accelerating and enhancing the world’s creative output. The founders believe that the future of content creation lies in the hands of ordinary people, and Idyllic is dedicated to making that journey seamless and inspiring.

Unique Value Proposition

In a market saturated with AI tools, Idyllic sets itself apart through exceptional user experience and innovative product design. The Idyllic App features an AI image generator that is remarkably user-friendly, designed to cater to individuals without technical backgrounds. This ensures that anyone can effortlessly delve into the world of AI-generated art.

But Idyllic’s innovation doesn’t stop at content creation. The app offers a seamless community exploration experience, allowing users to browse and draw inspiration from the stunning content generated by a vibrant community. A dynamic recommendation system evolves in real-time, delivering increasingly personalized content to enrich users’ creative journeys every time they interact with the app.

Founders’ Vision

Max Polaczuk, Chris Herrmann, and Trevor Cavill, along with Tony Zhang, Jeremy Baron, and Reuben Horne, bring a wealth of experience from their time at Sportsflare, a B2B provider of esports odds for sportsbooks. Under their leadership, Sportsflare developed cutting-edge AI and data solutions that significantly improved the betting experience for esports fans. This innovative spirit and technological expertise are now being channeled into Idyllic.

“At Idyllic, we believe that creativity should be accessible to everyone,” said Max Polaczuk, co-founder of Idyllic. “Our mission is to remove the barriers to content creation, enabling people from all walks of life to express themselves and explore their creative potential with the help of AI.”

Background on Sportsflare

Sportsflare, recently acquired by Entain for CA$13.2 million, has been a pioneer in the esports betting industry. The company developed advanced AI and data solutions, creating engaging and dynamic betting markets for esports. This includes a unique bet builder, micro-markets, and a solution for gamers to bet on their own performance. The acquisition by Entain aims to enhance its betting product offerings, optimized specifically for esports.

Looking Forward

With the launch of Idyllic, Polaczuk, Herrmann, Cavill, and their team are poised to make significant strides in the AI content creation space. Their new venture promises to transform how people create and interact with digital content, fostering a more inclusive and innovative creative community.

For more information about Idyllic and to explore the possibilities of AI-driven content creation, visit

Media Contact

Max Polaczuk
Founder, Idyllic 

About Idyllic

Idyllic is an innovative AI-driven platform founded in Wellington, New Zealand. It empowers users to create stunning generative AI content effortlessly, fostering a vibrant community where creativity thrives. The Idyllic App is designed with a user-friendly interface, making advanced AI tools accessible to everyone.

About Sportsflare

Sportsflare, a former subsidiary of Tiidal Gaming NZ and now part of Entain, is a leading B2B provider of esports odds for sportsbooks. The company is known for its pioneering AI and data solutions, which enhance the betting experience for esports fans globally.

For further inquiries, please contact Max Polaczuk via